A Style & Design Merger!

One of my fellow Designers on Instagram posted the question:

“How do you prepare for your projects?”

Everyday Knit Tank Top by Amshina

Immediately I knew what that answer was because over the past year I have started to be more intentional around branding and how I approached the full process of my designs – the fabrics, the silhouette, the design details, the styling and of course considering the woman behind it all.

My styling defined

Thrifted Jacket Paired with The Everyday Tank Top By Amshina

I would like to think I have always approached my wardrobe with a plan way before I started sewing. I never liked clothing with writing on them and I wore jeans more than dresses. Shopping wasn’t regular by the time I hit my late teens because my Aunt spoiled me with clothing almost every year.:) πŸ™‚ πŸ™‚

Let’s just say by the time I was ready to move to Canada I had over 36 pairs of pants…I mean…how?…half of which were never worn (Shameful 😦 ). I gave 90% away and only packed about 6 pairs. I mean how many jeans can you wear right?

“Soon I would learn that plenty of clothing doesn’t make you fashionable”

Even though I didn’t shop for clothing that often, I still had a large accumulation of pieces that I thought were fashionable. Soon I would learn that plenty of clothing doesn’t make you fashionable.

One thing all my pieces had in common is that you could wear them year to year without feeling dated or out of style. Hence, the plain and no name flow of classic tops, tees and jeansπŸ’šπŸ™ŒπŸΏπŸ˜!!

When I purchased retail clothing, I would always imagine the pieces with what I already owned before I would buy. If I couldn’t create a few looks in my head, the purchase or piece was not worth it.

It’s this styling and wardrobe building approach that I have added to my creative process for Amshina.

The Creative Process at a glance

Summer 2019 Colour Block Infinity Sleeve Dress by Amshina

My creative process is definitely fabric-led but entwined with the pieces that go with Amshina’s aesthetics of being a classic or enhanced silhouette, functional, colourful, a print or bold colour and a statement piece.

There’s a creative rush that comes in the fabric store for me everytime I visit. Over the past year, by focusing more on my brand and the message I want to get over, I have been able to stick to the plan in preparing for my pieces. I veer off a few times but nothing too damaging to the stash. πŸ™‚ lol!

The Merger

An appreciation for the fabric with an intentional play to create a piece that adds to your wardrobe embodies the style and design merger that takes place when planning and creating Amshina pieces. This is beautiful and elevated. I would have never thought of what my ready-to-wear prep and my creative process together could produce. Honestly guys, I see the results already.

Now, I can’t rewind the hand of time and return all the fabrics I bought that didn’t have a surefire plan for creating, but I can be inspired as I create new collections for Amshina.

Strike a pose!

This year I am focusing on discovering the gems within my stash and elevating my pieces through styling and storytelling of how you can make your wardrobe work for you in different scenarios.

IMG_20190512_125147.jpg
My handmade makes me happy! πŸ™‚

Thanks for stopping by! I hope you enjoyed this week’s feature.

I trust your week is off to a great start and that the month of May is treating you well! πŸ’œπŸ™ŒπŸΏ

Blessings until next time

Uta

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